Adam L Penenberg’s book Viral Loop examines the spread of “virals” – ads, films and emails that get forwarded by so many poeple that they become global phenomenoms – and how they have become the business model for some of today’s most celebrated companies. Here, Adam intervews James Hong, a co-founder of ‘HotOrNot’, one of the first viral phenomenoms.
James Hong: ‘Whether it was viral or word of mouth, it was always based on the content’ (Independent)
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